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Research reports

Qualitative research on 'Thomas and Sarah' for London Weekend Television

The primary objectives of the researchwere as follows:1. To examine the appeal of "Thomas and Sarah"as a concept, as characters, and as a television series and to explore the reasons for the apparent decline in appeal;2. To explore a number of...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1979
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Citation

, C. (1979a, May 01). Qualitative research on 'Thomas and Sarah' for London Weekend Television. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-thomas-and-sarah-for-london-weekend-television


Research reports

Champneys at Tring Limited

During the past two years it has become evident that thenature of the Champneys market has been changing, inparticular, they are attracting an increasing number ofyounger visitors. Champneys management wish to accuratelyidentify some of the changes...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 3, 1975
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Citation

, C. (1975a, August 03). Champneys at Tring Limited. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/champneys-at-tring-limited


Research papers

Problems of employee motivation in a market research agency

This paper sets out to examine the special problems of man management in a market research agency. As a facet of this investigation the body of available management theory is assessed and related to the practicalities of managing a research agency....

Catalogue: ESOMAR Congress 1975: Quality In Research
Author: Philip Hill
August 1, 1975
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Citation

Hill, P. (1975a, August 01). Problems of employee motivation in a market research agency. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/problems-of-employee-motivation-in-a-market-research-agency


Research reports

Temana Ltd.

Temana is considering the marketing of a range of itemsfor Home Security. As yet consideration does not involvethe introduction of new products so much as the bringingto toghter under a common name and promotional methods, anumber of items already...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 12, 1975
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Citation

, C. (1975a, March 12). Temana Ltd.. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/temana-ltd-


Research reports

Intensive psycho-economic research amongst 'young executives' (ID)

This research is a continuation of the Motivational Research Programma in which 'Young Executives' were examinedas a further key sector to Barclays. Young Executives aredefined here as being in the 25-45 year age range, earning£2,500- £6.000....

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1973
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Citation

, C. (1973a, September 01). Intensive psycho-economic research amongst 'young executives' (ID). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/intensive-psycho-economic-research-amongst-young-executives-id-


Research reports

Attitudine and behavioural research study

The purpose of this research study was, therefore, to investigate consumer shopping behaviour and the attitudes and motivations underlying such behaviourfrom a psychological viewpoint. This approach was intended to provide the C.W.S. with benchmark...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 16, 1971
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Citation

, C. (1971a, July 16). Attitudine and behavioural research study. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/attitudine-and-behavioural-research-study


Research papers

Research into consumer motivation within the framework of marketing information systems

Motivation research in the consumer markes is too little used as a systematic means of obtaining information within the framework of marketing information systems. On the other hand it is sometimes used wrongly as ad hoc research of which more is...

Catalogue: The European Marketing Research Review 1971
Author: Robert Gijs
June 15, 1971
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Citation

Gijs, R. (1971a, June 15). Research into consumer motivation within the framework of marketing information systems. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/research-into-consumer-motivation-within-the-framework-of-marketing-information-systems


Research papers

Strategy and tactics

We have tried to indicate how market research at various levels can be used to help the company in its decision-making process. We have recognised that at some levels the decisions will be strategic ones and at others tactical. We have also...

Catalogue: Seminar 1971: Practice And Problems In International Pharmaceutical Marketing Research
Authors: D. C. Wren, N. F. A. Taylor
May 3, 1971
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Citation

Wren and Taylor (1971a, May 03). Strategy and tactics . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/strategy-and-tactics-


Research papers

Buyer-seller relationships in market research

Insight into our behaviour and motivation both as "sellers" and "buyers" can help us produce more effective market research. It is important in doing market research that a high level of rational behaviour be maintained - and that the goals are...

Catalogue: The European Marketing Research Review 1968
Author: William Schlackman
August 1, 1968
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Citation

Schlackman, W. (1968a, August 01). Buyer-seller relationships in market research. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/buyer-seller-relationships-in-market-research